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The birth of a baby —
A mother's journey of
hope, dreams, happiness
& innocence

Our Baby Expert Guide


We have compiled for you a list of common topics every new and existing parents will want to know more. This is the ultimate expert guide on all things baby related.

Shop Collections


WOW is a positive brand with hopes and dreams, a touch of happiness and innocence. Focusing on the first emotion that runs through a mom’s mind upon holding her baby for the first time.

Using compact SIROSPUN™ yarn, it is soft and silky to the touch – embracing your baby’s sensitive skin, and the fabric is resistant to piling.

OETEO Baby Accessories

OETEO Baby Accessories are made from OEKO-TEX® certified fabric which is free from chemicals thereby ensuring comfort while protecting your babies’ delicate skin. We aim to create multi-functional Baby Accessories that is designed with usability and fun in mind.

What makes us SPECIAL?

Curated set of essentials items for newborns

Nothing beats receiving a set of heartwarming set of baby essentials to welcome the little one into the world. We have put together this 4 piece welcome set that contains everything to cover the baby from head to toe

OEKO-TEX® certified fabric

Soft and silky to the touch – embracing your baby’s sensitive skin. Fabric is breathable and resistant to piling

Effortless Dressing

Never have to worry about your losing your mittens and booties with our specially designed in-built mitten and booties for extra convenience

Baby gift box with colourful rompers

Looking for Gift Ideas?

Let us help you with our curated collection of Baby Welcome Gift Sets! Your purchases will be carefully gift wrapped and delivered with a personalized message on our gift card

Awards & Features

Singapore Good Design 2020 logo

We are delighted to be awarded the Singapore Good Design Mark (SG Mark) 2020 by Design Business Chamber Singapore for our signature EASYEO Rompers that has No Snaps, No Zips and No Buttons!

SG Mark is a benchmark of good design and quality. We are proud to have EASYEO be recognized as a product with innovative and exceptional designs that spur the imagination and enhance our daily lives.

We hope that our apparel can continue to surprise and help people live better lives.

Super mom award winner logo

We would like to thank Supermom, Singapore’s Largest Online marketplace for Mothers, Babies & Kids for choosing OETEO as winner for their Local Brand Award for 2020’s baby apparel category where local brands are recognized for outstanding achievements and branding in the baby and kids’ industry.

It’s always heartening to receive positive recognition from our efforts to offer innovative solutions and good quality products for the baby & kids market. And we wouldn’t have been able to achieve this without the love and support from all of you.


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